The real estate sector is a world where high-value sales and long decision-making processes are at the forefront. A customer looking to buy a villa in Bodrum may spend weeks researching, comparing options, and waiting for communication from the initial interest to the final decision. In this process, it's critical to systematically track leads (potential customers), reach out with a personalized approach at the right time, and guide them toward a sale. This is where CRM (Customer Relationship Management) integration makes a difference. We worked with a villa project in Bodrum, focusing on CRM integration. We combined data from platforms such as Display & Video 360 (DV360), social media campaigns, and Search Ads 360 (SA360) with CRM, optimized lead management, and increased conversions. In this article, we'll share how this technical process works and how it brought success to the Bodrum villa project.
Why CRM Integration in Real Estate?
Villa projects in a premium location like Bodrum are attractive to both local and international customers. However, most of these leads go through a long journey between first contact and purchase. A customer might visit the project's website, download a brochure, or request information by phone, but then quietly turn to other alternatives. Manual tracking is both time-consuming and inadequate for managing such a complex and scattered process. CRM integration offers a solution that organizes this chaos.
CRM collects leads in a single pool, analyzes their sources and behaviors, and provides sales teams with ready data. When integrated with advertising platforms, every interaction from digital campaigns is instantly processed into the CRM. In our view, for high-value real estate sales like a villa project in Bodrum, CRM is not just a database but also a strategic bridge. When you set up the technical infrastructure correctly, you can better understand your leads, segment them, and accelerate the sales cycle.
How We Structured CRM Integration?
We launched a digital marketing campaign to promote a villa project in Bodrum. We reached a wide audience with DV360, social media, and SA360, but CRM integration transformed this campaign into a technical success. We structured the process as follows:
1. Lead Collection with DV360 and Data Flow to CRM
DV360 brought the Bodrum villa project to a wide audience with programmatic ads and strengthened the lead collection process.
- Implementation: We created segments such as those looking for a holiday home in Bodrum, those interested in luxury living, and international real estate investors. User interactions from DV360 (e.g., a landing page visit or form completion) were automatically transferred to the CRM through an advanced data flow system. This was achieved through special integration tools and cross-platform connections.
- Result: Leads were processed into the CRM in real-time, their sources were tagged, and sales teams quickly organized with this data.
2. Dynamic Integration with Social Media
Social media campaigns added emotional appeal to the Bodrum villa project and supported lead generation.
- Implementation: We published content showcasing Bodrum's unique views and villa living on platforms like Instagram and Facebook. We captured users with tools such as lead forms and "Contact Us" buttons. This data was directed to the CRM through integration mechanisms provided by social media platforms; each lead took its place in the system, marked with a "social media" source.
- Result: Social media created a wide lead pool, and CRM made these leads ready for sales teams.
3. Connection of Search Data to CRM with Search Ads 360
SA360 integrated high-intent searches for the Bodrum villa project with CRM.
- Implementation: We reached the target audience with keywords such as "Bodrum villa prices" and "villa for sale in Bodrum". SA360 established an advanced data bridge to transfer conversion events from these searches (e.g., filling out an information form or clicking a phone number) to the CRM. This was made possible by the platform's analytical capacity and special connection systems.
- Result: Search-sourced leads were prioritized in the CRM, and teams could instantly reach this high-intent audience.
The Power of CRM Integration in Real Estate
This strategy played a key role in the digital success of the Bodrum villa project. Leads from DV360, social media, and SA360 were integrated with CRM, providing systematic management. Here are the technical contributions of this integration:
- Lead Segmentation: CRM separated leads according to their sources (display, social media, search) and areas of interest (holiday home, investment villa). This was automatically accomplished with a technical classification system and enabled teams to communicate in a targeted manner.
- Real-time Data Flow: Data from campaigns was transferred to the CRM through a real-time pipeline. This made it possible for sales teams to reach leads instantly.
- Personalized Automation: Data in the CRM was transformed into automated communication flows. For example, a special email series was prepared for "those looking for a villa in Bodrum," and a detailed information package for "investors."
Campaign Results
At the end of the campaign, we exceeded our goals with the impact of CRM integration. We achieved wide reach, collected thousands of leads, and a significant portion of these leads converted into sales reservations. CRM became the cornerstone of both operational and strategic success for the Bodrum villa project.
If you also want to manage your leads more effectively and convert them into sales in your real estate projects, you can start with CRM integration. We would be happy to be by your side on this journey.
